A strong indicator of physical beauty is "averageness", or "koinophilia". When images of human faces are averaged together to form a composite image, they become progressively closer to the "ideal" image and are perceived as more attractive. This was first noticed in 1883, when Francis Galton, cousin of Charles Darwin, overlayed photographic composite images of the faces of vegetarians and criminals to see if there was a typical facial appearance for each. When doing this, he noticed that the composite images were more attractive compared to any of the individual images. Researchers have replicated the result under more controlled conditions and found that the computer generated, mathematical average of a series of faces is rated more favorably than individual faces.[8] Evolutionarily it makes logical sense that sexual creatures should be attracted to mates who possess predominantly common or average features.[9] Natural selection results, over the course of generations, in beneficial (or "fit") features replacing their disadvantageous counterparts. This is the fundamental force which drives evolution, and is the major insight into Biology which immortalized Charles Darwin. Thus, natural selection causes beneficial features to become increasingly more common with each generation, while the disadvantageous features become increasingly rare. A sexual creature, therefore, wishing to mate with a fit partner, would be expected to avoid individuals sporting unusual features, while being especially attracted to those individuals displaying a predominance of common or average features. This is termed "koinophilia".
http://en.wikipedia.org/wiki/Beauty