送交者: skipper3 于 2005-7-19, 19:13:52:
回答: “芙蓉”应该是"Hibiscus"，怎么被老美搞成"Lotus"了？ 由 Latino2 于 2005-7-19, 18:18:08:
It's absolutely amazing it becomes so well known in such a short time frame among the chinese who had the most purchasing power. Multinationals spend hundreds of millions of $$$ to achieve this kind of brand recognition and many still failed. But this women did it with great ease she is absolutely a natural marketing genius.
I say FuRongJieJie is now more valuable than HaGenDaSi maybe even Pizza Hut in China. I would do the following if I was the woman:
1. Register FuRongJieJie and FuRong NOW if she had not already done so.
2. License the trademark to media product producers and life style/consumer products producers.
3. After receiving the first barral of gold from 2, establish FuRong Inc, with marketing and communications as its core competency.
4. Introduce FuRong Series, including FuRongMeiMei, FuRongGeGe, FuRongDiDi...
If she can get help from professionals and if she does not make big mistake, I say in 5 years she will enjoy the similar commercial status in China as Martha Stewart in US.