You know why neat, beautiful looking Mac doesn't sell?



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送交者: skipper3 于 2005-6-10, 18:54:33:

回答: why do you switch to Mac? 由 bingo 于 2005-6-10, 14:58:07:

It's too...GAY! I never get it why they put a image of a clean, colorful, egg shaped box like it is in the hospital or something.

But seriously, Apple has failed to position its wonderful product correctly in the market place. They target well educated professionals, which is not a bad idea. After all, these people represent majority PC users. But my opinion is that, Apple didn't recognize PC was not a conventional product, it was and still is a trendy commodity. For a technology intensive product like this, consumer are suckers who never know what they really need but always follow the trend, whcih was led by a small but highly visible group of young and low income people who will trade quality with functionality. By not capturing these trend setters/leaders they failed.



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